FSF is calling it Swindle, so some guy say it’s whine-like name calling, for instance as in “Andy-Mandy”.

This reveals that this guy, at best, doesn’t know his English. It’s a totally appropriate* accurate wordplay, just check the definition of Swindle:

• victimize: deprive of by deceit; “He swindled me out of my inheritance”; “She defrauded the customers who trusted her”; “the cashier gypped me when he gave me too little change”
• the act of swindling by some fraudulent scheme; “that book is a fraud”

See?

Well, at least I hope Andy Lester’s criticism is not because he may have something to gain from Amazon…

* so I’m not a native English speaker…